Done-for-you Meta ads · Home service businesses
$15K$70K/month

That's what this lead system did for our own exterior cleaning company in 14 months. Now we install it in yours.

We build the ads, the forms and the follow-up, run it every day, and hand you the exact playbooks we used to get there.

Book a strategy call → See September's numbers

Sample alerts · every lead hits your phone the second they submit

87 leads Sept 2026
$34.81 per lead all campaigns
$62.6K collected one month
65 jobs done per Jobber
800+ new clients 14 months
193 reviews · 5.0★ Google
$18.40 best CPL Kelowna
Money back in ~1 week Client · Vancouver
01 / Who we are

Most agencies are marketers.
We're operators.

AnyWeather technician cleaning moss off a roof in Greater Victoria AnyWeather Exterior Cleaning on Google: 5.0 stars, 193 reviews

Our crew · Greater Victoria, BC

AWEC Creatives is run by the owners of AnyWeather Exterior Cleaning. We quote roofs, run crews and chase follow-ups, the same as you.

Every ad, form and script we'll run for you was built to fill our own calendar first. You're not paying for theory from someone who's never stood on a roof. You're getting the system that keeps our trucks booked.

$700K+
sold in exterior cleaning in 2026
800+
new clients in 14 months
193
Google reviews, 5.0★, earned on our own crew and calendar
02 / The system

From scroll
to booked job.

One proven stack, start to finish. We build and run every piece, so you just show up and do the work.

01
Where leads start

Meta Ads

Campaigns on Facebook & Instagram, aimed at homeowners in your service area. We write, design and set up all of it.

02
Qualification

Instant Form

Pre-qualifying questions screen every prospect before they submit. Tire-kickers filter themselves out.

03
Delivery

CRM + Alerts

Name, phone, email and address land in your CRM, with an instant alert the moment they submit.

04
Follow-up

Auto Sequences

SMS and email fire within minutes of every new lead, so you stay top of mind.

Growth plan
05
The outcome

Booked

Leads book straight into your calendar. You show up, do the job, get paid.

Setup in days, not monthsOptimized every weekYou approve every ad before it runs
03 / Creative

Ads that look like they came from down the street.

We produce as many creatives as it takes. Built around your ideal customer, your service area and your weather, then tested until only winners get your budget.

A

Built for your ICP

Written for the exact homeowner who buys roof and exterior work, not "everyone in a 50km radius".

B

Local to your market

Your towns, your climate, your season. Moss in November, soft washing in July.

C

Tested relentlessly

We run variations, cut the losers fast and scale the winners on real data.

Video ad: $399 summer soft wash special
ScalingOffer
VideoHook
Static ad: Roof replacement isn't your only option, replacement vs revival
StaticComparison
Static ad: Moss grows 3x faster in winter
StaticSeasonal
Static ad: Moss is lifting your shingles
ScalingProblem
VideoOctober

Real AnyWeather ads · every angle built, tested and run by us

04 / Proof

Real numbers.
Not projections.

September 2026, pulled straight from our live Meta Ads account and our Jobber. Same system, every month, in our own business.

ANYWEATHER × AWEC
STATEMENT · SEPT 01–30, 2026
Meta ad spend$3,028.87
Leads (instant form)87
Cost per lead, all campaigns$34.81
Best campaign CPL (Kelowna, 73 leads)$18.40
Jobs completed65
Avg job value, pre-tax$960
Collected$62,600
RETURN PER AD $20.7×
SOURCES: META ADS MANAGER · JOBBER PAYMENTS
20.7×

$62.6K collected in a single month, on $3,029 of ad spend.

65 jobs done in September. This is the exact system we install for you, seasonally adjusted so it stays relevant twelve months of the year.

Jobber payments report, $62.6k collected Sept 1–30, 2026
Jobber · Sept 2026
60 leads at $26.01 per lead
Ads Manager
05 / Client proof

He went to sleep.
Woke up to leads.

Devin Wells runs Wells Property Services in Vancouver. Here's his first two weeks on the system, in his own words.

It only took me a week to make my money back.

Devin Wells · Owner-operator, Wells Property Services · Vancouver, BC

Same nightads live after onboarding
Next morning2–3 leads in his inbox
~$2.5Krevenue in week one
~1 weekto make his money back
  • "I've got more clients than I can handle."
  • "The leads were all qualified. Name, address, phone number, email, even light, moderate or heavy moss."
  • "My fall has kicked off brilliantly thanks to AWEC."
06 / Lead quality

Not every lead closes.
Every lead has value.

Here's how our leads actually break down, based on real campaign data.

Duds

Price shoppers, roofs that don't need it, outbid by a competitor.

Close this season

Motivated homeowners ready to get the work done now.

Circle back

Roof's holding, they know it won't last. Nurture and close later.

Long-term CRM

Interested, not urgent. Revisit in 2–3 seasons.

80%

qualified. Real roofs, real budgets, real intent. They just close on different timelines, and the system keeps every one of them warm.

07 / Your budget

Drag the slider.
See the leads.

Conservative estimates, not guarantees. Cost per lead and close rates vary by market and season.

Daily ad budget$100/day
$50$100$150$200
$3,000monthly ad spend
75est. leads / month
53qualified (~70%)

Assumes ~$40 CPL (our Sept actual: $34.81) · 70% qualified · monthly = daily × 30

The honest timeline

Every market is different. Here's what to expect, and why.

LEARNING OPTIMIZING & SCALING MONTH 1 MONTH 2+

Month 1: Learning

Meta is collecting data. Expect lower volume and a higher CPL while it finds your best audience. Normal, not a failure.

Goal: establish signal

Month 2+: Scaling

Costs stabilize, volume climbs. We refine targeting and creative on real data, and results compound.

Goal: steady CPL, rising volume
08 / Plans

Pick how
hands-off
you want to be.

30leads
guaranteed
Plan 01

Starter

We fill the pipeline. You work the leads.

+ your ad spend · 3–5 day setup

  • Meta Ads — all creative, copy and setup
  • Pre-qualifying instant lead form
  • Setting & Quoting Playbook — how we book and quote
  • Spreadsheet CRM + instant email alerts — you follow up on your own timeline
Talk about Starter →
Plan 02 · For businesses at $8K+/mo

Growth

Everything in Starter, plus an AI front desk that works every lead for you.

+ your ad spend · 7–10 day setup

  • AI Lead Response — texts new leads in minutes, 24/7
  • AI Nurture — follows up until they decide, and books them for you
  • Post-job review automation — every finished job triggers a review request
  • Cash Flow Audit — one-time, with a custom tracker
Talk about Growth →
09 / Getting started

Live in days.
Leads in hours.

Day 0

Pick your plan

Starter or Growth, plus the daily ad budget that fits your goals.

Days 1–7

We build it

Ads, forms and CRM, built for your market. You approve the creative before launch.

48–72 hrs after launch

Leads land

Leads start hitting your phone and inbox within days of going live.

Every week

We scale

We watch it daily and double down on whatever's working.

Your calendar,
empty. Full.

Book a call with the people who run the system in their own business. We'll look at your market, your numbers and your goals, and tell you straight whether it's a fit.

Open the calendar →